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Deborah Webster
Trusted Advisor

Deborah Webster

Advisor – AI Strategy & Data Ethics

Deborah Webster advises Ecoheart on AI strategy and data ethics. She strengthens leadership, innovation, and AI by addressing human blind spots that cause systemic failure. With a background in psychology, business, ESG investing, and algorithm ethics, she helps family offices, VCs, and founders surface hidden risks early and build ventures grounded in integrity.

A former Partner at Korn Ferry and author of "Better Than Your Behaviour," Deborah created the AMANI™ framework to embed ethics and human alignment into decisions, ensuring technology serves a sustainable and equitable future. She is a ForHumanity Fellow in Ethics and Human Alignment.

Deborah is a leading voice in ethical digital innovation, merging psychology, business, and technology. Her expertise in AI, blockchain, and ESG investing, gained from Saïd Business School and the CFA Institute, enables her to guide global entrepreneurs, investors, and executives towards responsible innovation and leadership.

Acknowledged for her deep insights and foresight, particularly in predicting the collapses of Theranos, Greensill, and OneCoin, Deborah has been a trusted advisor and strategic partner for over 15 years. As an author and prominent media voice on technology ethics and governance, she champions discussions on creating an equitable digital economy with societal benefits at its core.

At Ecoheart, Deborah ensures our AI-powered platform development remains grounded in ethical principles, helping us build technology that serves a sustainable and equitable future.